Fresno's First Jack In The Box next to Radcliffe

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Pulling into the Mars Drive-in for a Lime Rickey. Ordering up a burger from the car hop at the A&W on Blackstone. Checking out the action at Bob's Big Boy. Your favorite grilled cheese sandwich at the Woolworths Counter. Don't forget loading up at Perry Boys Smorgy. What eats do you miss?
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Lost Fresno
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Fresno's First Jack In The Box next to Radcliffe

Post by Lost Fresno » Fri Apr 26, 2019 3:55 pm

How many of you went to the first drive through with a speaker system in Fresno? That would of been the Jack In The Box on Blackstone. When I first pulled through in 1970, it seemed really strange talking to the clown to give my order, but I was really hungry!

Although Jack In The Box started in San Diego in the 40's, it wasn't until 1968 when the company was sold to Ralston Purina that they started to advertise on TV and rapidly expand. The Fresno Bee ad is from 1968 and took up an entire page! This was the first push to welcome Fresno to this new drive through concept of ordering through an intercom system.
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The_Fresno_Bee_The_Republican_Wed__May_22__1968_.jpg
Click to Enlarge / Fresno Bee - May 22, 1968

Lost Fresno
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Re: Fresno's First Jack In The Box next to Radcliffe

Post by Lost Fresno » Fri Apr 26, 2019 3:59 pm

The intercom looked something like this. Pretty strange back in the day.
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clown speaker.jpg
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Lost Fresno
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Re: Fresno's First Jack In The Box next to Radcliffe

Post by Lost Fresno » Sat Apr 27, 2019 7:02 am

The photo below is not of the original Fresno store but the building looked exactly like this.
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jack in box.jpg
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Lost Fresno
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Re: Fresno's First Jack In The Box next to Radcliffe

Post by Lost Fresno » Sat Apr 27, 2019 7:19 am

You may have seen this ad run in the Bee back in the day. Appears to me like they were trying to get Fresno folks used to ordering from that strange clown's head as they keep repeating Talk to the Clown!
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The_Fresno_Bee_The_Republican_Thu__Jun_11__1970_.jpg
Click to Enlarge / Fresno Bee - June 11, 1970

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