Fresno's First Jack In The Box next to Radcliffe
Posted: Fri Apr 26, 2019 3:55 pm
How many of you went to the first drive through with a speaker system in Fresno? That would of been the Jack In The Box on Blackstone. When I first pulled through in 1970, it seemed really strange talking to the clown to give my order, but I was really hungry!
Although Jack In The Box started in San Diego in the 40's, it wasn't until 1968 when the company was sold to Ralston Purina that they started to advertise on TV and rapidly expand. The Fresno Bee ad is from 1968 and took up an entire page! This was the first push to welcome Fresno to this new drive through concept of ordering through an intercom system.
Although Jack In The Box started in San Diego in the 40's, it wasn't until 1968 when the company was sold to Ralston Purina that they started to advertise on TV and rapidly expand. The Fresno Bee ad is from 1968 and took up an entire page! This was the first push to welcome Fresno to this new drive through concept of ordering through an intercom system.