by Lost Fresno » Mon Apr 09, 2018 9:06 am
Long, long before digital, the camera store was king. In the 1960's, Horn Photo and the Fresno Camera Exchange were among the best stores to spend your hard earned money. Horn Photo was on Belmont close to Roding park. They had a great staff and were always super friendly. Not only that, but their custom was to slide you over a couple small packs of Chiclets gum every time you came in. My friend Dickie was lucky enough to have his Dad buy him an entire Hasselblad outfit there. In todays dollars, it would be like $20,000. I was a member of the Fresno Camera club so I often went to Horn Photo. Another big outfit was the Fresno Camera Exchange and although Horn was my go-to shop, the "Exchange" sure did a lot of advertising!
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![The_Fresno_Bee_The_Republican_Sun__Jul_28__1963_.jpg (579.19 KiB) Viewed 6309 times The_Fresno_Bee_The_Republican_Sun__Jul_28__1963_.jpg](./download/file.php?id=8635&t=1&sid=7aa9c93ec26e65861ca60f8506a8750e)
- Click to Enlarge / Fresno Bee - July 28, 1963
Long, long before digital, the camera store was king. In the 1960's, Horn Photo and the Fresno Camera Exchange were among the best stores to spend your hard earned money. Horn Photo was on Belmont close to Roding park. They had a great staff and were always super friendly. Not only that, but their custom was to slide you over a couple small packs of Chiclets gum every time you came in. My friend Dickie was lucky enough to have his Dad buy him an entire Hasselblad outfit there. In todays dollars, it would be like $20,000. I was a member of the Fresno Camera club so I often went to Horn Photo. Another big outfit was the Fresno Camera Exchange and although Horn was my go-to shop, the "Exchange" sure did a lot of advertising!