Old Farmers Market on Divisadero

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Expand view Topic review: Old Farmers Market on Divisadero

Re: Old Farmers Market on Divisadero

by Johnroswell » Tue Sep 08, 2020 10:39 pm

I remember as a kid eating there all the time. I lived in an apartment complex right across the street. I spent so much time there that most of the shop owners and restaurantuers knew me. I would do little odd and end things for free food, toys, magazines, etc. I loved the Mexican food place, the Hawaiian shaved ice place, the little arcade and they had a Baseball Card shop right outside of the NE exit of the building. I also miss the collectable card shows and different trade shows/ craft fairs they would have in the big open area on the east side of the complex. I wish someone had photos of that place.

Re: Old Farmers Market on Divisadero

by Lost Fresno » Tue Oct 22, 2019 8:25 am

This ad for the Farmer's Market is from a 1949 brochure called V-J Celebration. Gives us a good idea of the original stores.
farmers market 1949.jpg
Click to Enlarge

Re: Old Farmers Market on Divisadero

by Lost Fresno » Sat Feb 16, 2019 5:50 pm

I can remember seeing this exact ad for Rustigans Iran Restaurant, every afternoon when I read the newspaper. However, our family was spoiled because we were good friends with a family that often sent my Father home with yummy Armenian rice pilaf. Thank you Ms. Bagosian! I sure miss the original Farmers Market, that food court was well ahead of it's time!
Click to Enlarge / Fresno Bee, March 6, 1970

Re: Old Farmers Market on Divisadero

by MJB » Tue Nov 27, 2018 4:14 pm

The Iran (Persian and Armenian cuisine)

Re: Old Farmers Market on Divisadero

by Elizabird » Mon Jul 02, 2018 1:11 pm

I remember the best Armenian food was in the round-roofed corner, where the lamb shanks were pure poetry along with the pilaf and grape-leaf roll-ups. I remember taking friends there for a true Fresno Experience, and a celebration dinner after we purchased a brand new Volvo station wagon after having endured 10 years with a VW "bug". We felt so darn rich that evening, and lamb shanks were just the ticket for a feast. The brother of the owner of this restaurant ran a little diner across the street from the Del Webb, where my boss had his architecture office. The brother's Lulu kebabs were absolute heaven, our payday treat for us worker bees.

Re: Old Farmers Market on Divisadero

by ntonyb » Wed Apr 11, 2018 8:04 am

The first Armenian restaurant was Rustigan's.

My family would go together and split up, usually Rossi's or Roundup BBQ or we would go to just Rossi's and order a Sausage Pizza (still my favorite pizza) and calzones. Then for dessert go next door to Mayfair and get a candy bar. Later, people were afraid to go there as new restraurants were opening out north. So many of my Sanger friends had never been so it was a treat to take them for their first time. What a classic idea. Somebody should think about it.
Click to Enlarge / Rustigans Shish Kebab

Re: Old Farmers Market on Divisadero

by Guest » Wed Jan 10, 2018 2:54 am

Just reminiscing about this place. I remember eating there with my parents back in the '80s-early '90s, stopping off for dinner before going to watch the Fresno State men's basketball games at Selland Arena. It had a great selection of restaurants (fond memories of eating beef teriyaki sticks and chicken bowls at Dai Ichi, gyros from the Greek place, and many cold winters eating a big bowl of soup from one of the other establishments).

And for a young kid, as soon as I finished my meal, I raced off to spend time in the magazine shop (to pick up the latest '80s comics of G.I.Joe, Transformers, and those early black and white Ninja Turtles). Even a tiny arcade was nearby to kill some time in. Really made it a fun outing for every basketball game that we had season tickets for.

Since so many college basketball fans would eat there before the games downtown (the majority of people inside during those nights wearing Fresno State red), I imagine it ended up hurting for business once the college built the Save Mart Center and shifted them back to the university area. Not sure if they had closed before that center got built or not. And now I believe an Office Depot exists in its location. Great memories though.

Re: Old Farmers Market on Divisadero

by Lost Fresno » Fri May 22, 2015 3:31 pm

This is a close up of the iconic Mayfair sign. Some say it was observable from outer space. Well, that may be a stretch but it was indeed, very large. Note the name change reference at the top right which states: Plaza Shopping Center.
Fresno Bee - Thur. June 25, 1953 - Mayfair sign ad

Re: Old Farmers Market on Divisadero

by Lost Fresno » Fri May 22, 2015 12:02 pm

Research indicates that in May of 1953, a new state-of-the-art Mayfair Marker became the anchor store and with it, the new name change of Plaza Shopping Center.
Fresno Bee - Fri. May 8, 1953 - Mayfair Market opens

Re: Old Farmers Market on Divisadero

by Lost Fresno » Thu May 21, 2015 8:46 pm

By the late 60's the Old Farmers Market has been renamed the Plaza Shopping Center.